Norman Pattiz is an individual who has been in the broadcasting scene for decades. Due to his exemplary work, he has been able to work for two American presidents. President Bill Clinton appointed Pattiz in 2000 while he secured the same job in 2002 under President George W. Bush’s administration. Norman Pattiz boasts of being the creator of Westwood One that has for many years dominated radio broadcasting in the United States of America. Also, he is the founder of Courtside Entertainment Group and Podcast One, a company created recently. In his many decades of service, Norman has exhibited exemplary qualities. It is for this reason that he so happens to be an inductee to the National Radio Hall of Fame. Besides, he is the recipient of the Giants of Broadcasting Award from the Library of American Broadcasting.
- Pattiz has also been fortunate to work for corporations like the University of California, Lawrence Livermore and Los Alamos National Security Laboratories, Pacific Council on International Relations, and the Council of Foreign Relations. Although a new brand, Podcast One has been able to win over the hearts of many people. Under Norman’s guidance, the broadcasting corporation has been able to sign up some spectacular faces, especially of famous WWE superstars. Working hand in hand with his robust team, Mr. Pattiz was recently involved in a survey that was meant to gain consumer insight towards particular products in the market.
Norman partnered with Tom Webster of Edison Research to announce the results of surveys done on products from five well-known consumer brands. The move was meant to prove just how much Podcast One has been able to penetrate in the market. From the results, it was clear that Podcast One had helped sensitize the public on particular brands through advertisements. Analysis of the results shows that a vast majority of the consumers were precisely satisfied by a particular item from an automobile producing company. To this end, product awareness of specific items went up by large margins.
These surveys were carried out in 2016 by Edison Research on behalf of Podcast One, and the results are impressive. Hence, it proof enough that radio broadcasting has a severe impact on awareness campaigns since it educates members of the public on certain issues, matters that would have otherwise gone unnoticed. Since Podcast One airs all week, it can advertise products from reputable brands with much success on the same.