The results of the advertising study done on five leading national consumer brands are out. According to the PRNewswire, Norman Pattiz, the president of the PodcastOne together with the Vice President of the Edison Research, Tom Webster indicated that the study involved five product and service categories from the five sampled brands.
Mr. Pattiz noted that the survey was the first ever pre and post-campaign brand awareness lift for podcast advertisers done in the last six months of the year 2016. The research shows significant podcast advertising improvements on brand recall, remembrance of product and service messaging, and customer’s intent to buy.
The Following are Key Additional Findings:
- Unaided service and product awareness increased by 24% for garden and lawn products, 47% for the financial accounting services, and for the automobile products it went higher by 37%.
- The chances that customers recalled a specific grocery brand after the campaign went high
- During the pre-study period, consumers with a favorable opinion about the automobile products were 18%; this percentage went to 33% post-study, the likelihood of buying products shoot from 16% to 22% post study.
Norman Pattiz History in Radio Industry
According to Norman Pattiz, the research aimed to show that the podcast advertising provides improved brand awareness than the traditional advertising. They conducted the research before, and after the campaign had run, this methodology revealed a significant improvement in sales.
According to Biz Journals, Norman Pattiz is a National Radio Hall of Fame and the brainchild behind the Westwood One. Westwood One is the leading Radio network and largest provider of entertainment, traffic programming, news, talk shows, and sports in the United States. He is part of the broadcasting committee of the board of governors. He was appointed by President Clinton and reappointed by President Bush again to seat on the board.
The board of committee plays an oversight role to the nonmilitary broadcasting done in the United States such as the Radio Liberty, the Voice of America and Middle East Broadcasting among others.
Norman Pattiz is also the creator of the Courtside Entertainment Group, PodcastOne Sales, and the Arabic language television and radio that serve Iran and Middle East countries.
Besides broadcasting experience, Norman Pattiz is the chairman of the Los Alamos and Lawrence Livermore National Security Labs. He is also on the board of Pacific and Foreign Council International Relations. He has received both civic and professional awards such as the Broadcaster of the Year Awards due to his enormous contributions to the radio industry.