Don Ressler’s Successful Ventures with Fabletics and Other Brands

Don Ressler is an American entrepreneur and startup industry expert. The co-CEO of JustFab Inc. resides in Manhattan Beach, California. His magical business touch has been felt by several startups, including FitnessHeaven.Com, Inc., Alena Media, Intelligent Beauty, Inc., and Fabletics. His ability to seize business opportunities and get the best out of them is admired by many. In his entire career, Ressler has had close to 100 percent success in all brands and startups he ever laid hands on. He is also good at identifying and attracting reputable and talented business partners.


Today’s generation is warming up more and more towards wellness and fitness. The demand for activewear products has been on the upward trajectory over the recent past, but the supply has not been as sufficient. When Don Ressler noted the sharp under-supply, he saw a viable business opportunity and partnered with Kate Hudson to establish Fabletics in 2013. Marrying Ressler’s e-commerce expertise & fashion know-how with Kate’s experience in the field of athletics, Fabletics hit the ground running from the onset. The company started creating not just affordable but also fashionable activewear, and within no time, it had become the talk of the town.

Fabletics is different from other activewear companies in many ways. Unlike other companies that handle several different clothing for different sports, Fabletics specializes in athletics clothing only. Many people like its products for they are designed in a way that allows an individual to engage in a fitness activity and still walk to the office without necessarily having to change.

Why Fabletics Will Open Retail Stores

Despite realizing immense success with e-commerce, Don Ressler decided to establish retail stores for Fabletics products on According to him, that decision was advised by the realization that they could have been locking out people who were not conversant with online shopping. With both e-commerce marketing and retail stores, everyone would be brought on board to enjoy the Fabletics’ sensation.

How Fabletics Relates to JustFab

Fabletics is one among many brands under the JustFab umbrella. Don Ressler and his longtime partner, Adam Goldenberg, have jointly founded revolutionary brands, such as ShoeDazzle and FabKids. All JustFab’s brands use membership subscription business models, a marketing strategy that Don and Adam have successfully used over the last decade.

Read more: JustFab raises $85M at what sources say is a $1B valuation

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